Microsoft Office Small Business Stories

Role: Concepting, Design, Photography Art Direction, Image & Music Selection

My team developed a campaign that featured small businesses while shedding light on their passions, their processes, and how they've grown with the help of Microsoft Office products. We created inspirational social content for each small business story—one longform YouTube video, an organic Instagram triptych, and sponsored posts on Facebook and Twitter—then pointed viewers to various pieces of content, such as blog posts, listicles, Q&As and infographics, that described their product usage in more detail from multiple angles. During the campaign, our videos received over 3.5 million views and Office saw a 10% lift in engagement on their social channels.

Video director: Talia Green
Videographer: Jordan McGrath
Still photographers: Sung Park and Brooke Fitts